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Free Tool: 10DLC Throughput & Cost Calculator

The 10DLC throughput & cost calculator is a free, browser-side planner on the developer tools hub. Slide a hypothetical TCR brand trust-vetting score and it shows, live, the carrier-assigned throughput a US 10DLC brand at that score gets — and what sending at that ceiling would cost per day — with no account required. Use it before you register (to see what a vetting score buys you), and after registration (to translate the score TCR returned into real send ceilings you plan campaign pacing against).

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Inputs

The calculator takes three inputs:
  1. TCR trust-vetting score (0–100) — the score The Campaign Registry assigns your brand after vetting. Enter a hypothetical value to plan (“if my brand vets at 75, what do I get?”) or your actual score once TCR returns one.
  2. Daily-message volume estimate — via the resulting “max sendable / day” and “estimated daily cost” panels, you compare the ceiling the score grants against the volume you actually intend to send.
  3. Brand tier (optional) — tick the Sole Proprietor box when your brand registers under the SOLE_PROPRIETOR entity type; carriers hold Sole Proprietor brands at the lowest tier regardless of score.

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What it computes

The tool resolves three numbers from your inputs:
  • T-Mobile Brand Daily Cap — the per-brand message-parts-per-day cap T-Mobile grants at your score: 10,000 (Low), 40,000 (Medium), 200,000 (High), or unlimited (Top). A Sole Proprietor brand is held at 2,000.
  • AT&T per-campaign MPM — the messages-per-minute class AT&T grants per campaign: Class D (15 MPM), Class C (75 MPM), Class B (240 MPM), or Class A (600 MPM).
  • Estimated daily spend — the USD cost of sending at the granted ceiling for a full day, computed at Orbit’s published US SMS per-segment rate (the same rate the SMS cost calculator quotes). When T-Mobile grants the unlimited tier, the daily volume is derived from AT&T’s per-campaign MPM run over 24 hours, since T-Mobile imposes no numeric cap at that tier.

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Reading the output

The same published CTIA reference tiers drive both panels — the estimator mirrors the quick-reference table the 10DLC registration guide documents: Why the numbers move at TCR re-evaluation. TCR re-vets brands over time and on re-submission, so your score — and with it the tier floors you clear — changes. Re-run the calculator on every re-evaluation before you change pacing.
TCR assigns the final trust score. The calculator resolves the published tier table against the score you type — it estimates, it does not guarantee. Your actual ceilings are the ones TCR and the carriers assign after vetting; the tool’s numbers are a planning aid, not a prediction of your vetting outcome.

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Choosing campaign type

Throughput classification also depends on the use-case code you register your campaign under. MIXED (the default for campaigns that cover more than one use case) lands on a reduced daily-cap lane, while a dedicated MARKETING registration gets its own classification. Where a single use-case code fits, register it explicitly rather than defaulting to MIXED — full list in the 10DLC registration guide.

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Using the estimate to plan

Once you have a ceiling, enforce it where sends run. Set per-campaign throughput ceilings so pacing stays beneath the carrier-granted cap — blow past it and carriers throttle or filter without a hard error. The campaign limits & quiet hours guide covers the pacing controls.
Estimated cost tracks ceiling, not schedule — quiet-hours and frequency caps lower real spend, never raise it.

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See also