Sustainability and ESG reporting
Enterprise procurement and ESG teams increasingly ask vendors for the carbon footprint of the services they consume. The Sustainability page, under Insights → Sustainability, estimates the CO2 equivalent (CO2e) of your outbound communications per channel for a selected window, and exports the same figures as a CSV you can attach to an ESG report or procurement questionnaire. Two API endpoints back the page, so the same report can feed an automated pipeline:GET /analytics/carbon— per-channel CO2e estimate as JSON, for the selected window.GET /analytics/carbon/export— the same report rendered as a downloadable CSV, with the period and methodology stamped into the file header.
What the dashboard estimates
The report converts the usage Orbit already records for your account — outbound message sends and outbound voice minutes — into an per-channel emissions estimate. Only outbound traffic is counted: the footprint the platform causes on your behalf. Inbound replies are excluded. Each request returns, for the resolved window:- A
period.startandperiod.enddescribing exactly which range the figures cover. - One line per channel used in the window (SMS, WhatsApp, RCS, email, voice, and so on), with its unit basis, quantity, applied factor, and resulting grams/kilograms CO2e.
- Account-wide totals: total messages, total voice minutes, and total CO2e in grams and kilograms.
Methodology and data provenance
Figures are order-of-magnitude estimates, labelled as such everywhere they appear — this is not a certified carbon audit. The report applies published per-unit emission factors to your usage, and every line carries the factor it used plus its provenance, so your sustainability team can audit (or override) the coefficients:- SMS — ≈ 0.014 g CO2e per segment (Berners-Lee, How Bad Are Bananas?). Applied per segment, because a concatenated SMS is transmitted as N independent 160-character segments.
- Short transactional email — ≈ 0.3 g CO2e per message (the same source’s short-email figure).
- OTT / IP messaging (WhatsApp, RCS, Viber, Messenger, Telegram, push) — ≈ 0.02 g CO2e per message, reflecting the data-bearing payload carried over IP datacenter relay.
- Voice — ≈ 0.3 g CO2e per connected minute, a conservative midpoint of published mobile-call transport ranges.
factors_version, so an exported figure is reproducible against a known factor table and reconcilable later.
Reading the dashboard
Open Insights → Sustainability. The page is limited to owner, admin, developer, and billing roles, and shows:- Headline tiles — total CO2e in kilograms, the same estimate in grams, and the factor-set version used to produce the figures.
- Emissions by channel — a table sorted by total CO2e with each channel’s quantity (messages or voice minutes), the per-unit factor applied, and the resulting total.
Export for ESG / procurement
The Download CSV button on the page — or a direct API call — produces a self-describing CSV you can attach to a sustainability questionnaire or hand to procurement. The leading# comment lines carry the period, factor-set version, and estimation disclaimer, so the file stands on its own when an auditor opens it; spreadsheet importers ignore # lines when parsing data.
Window, bounds, and estimation caveats
Scope either endpoint withstart_date / end_date (calendar dates or ISO datetimes), or a rolling ?days=N lookback — the same date-range contract as every other analytics surface. Omitted parameters default to a 30-day rolling window. A lookback cap rejects ranges beyond the maximum allowed lookback with a 422, and a start_date later than end_date fails validation with the same status.
Keep the estimation caveats in view when you use the figures:
- These are indicative estimates for ESG reporting, not a certified carbon audit. State the factor set and version alongside the figures in any external report.
- Figures cover only the outbound communications footprint the platform causes on your behalf — they are not your organisation’s full Scope 3.
- SMS is estimated per segment; where a provider does not report segmentation, the message count is used instead, so long multi-part sends from those providers may be undercounted. Long e-mail with attachments is classed as a short transactional email for the same reason — treat email-heavy accounts as estimates at the conservative end.